CASE STUDY: Understanding the Hispanic Vote

In order to assist our clients in the Inner Mountain West, Myers Research | Strategic Services conducted a series of 17 focus groups and four statewide surveys in Arizona, Colorado, Nevada and New Mexico in 2008.  This research, conducted with both Spanish-speaking and English-speaking Hispanics, is the most comprehensive project conducted among Hispanic voters in the West to date, and not only assisted Barack Obama and those independent organizations making expenditures on his behalf but also those candidates down the ballot as well.
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who we are

Our research is unbiased, comprehensive, and produced using the most rigorous scientific designs possible in real-world settings. For each project, we take special time to evaluate the best methodology, working with our clients to develop the best practices possible for their project. For example, click on the case study below to learn how Myers Research | Strategic Services was the only pollster in the country to poll New Orleans after Hurricane Katrina and get it right, helping our client Shelley Midura defeat the only incumbent to lose in the runoff election in New Orleans.

Baseline Surveys

Full-length baseline surveys are generally a comprehensive 17- to 25-minute survey that plays out a specific contest or issue in depth, investigates attitudes, and provides a strategic roadmap for political and issue campaigns and organizations. Using our campaign foundation, we have assisted candidates, companies, and organizations in stretching their political arms, encouraging more community service, investigating local opinions on corporate proposals, and determining commercial impacts on neighborhoods and regional areas.

Tracking Surveys

For our political and corporate clients, we use tracking surveys to help track  changes over time in their campaign or brand and test the efficacy of the communications. Tracking surveys are generally short surveys which allow us to measure the key attributes and changes through the utilization of a comprehensive demographic time series which compares each wave of data across each demographic audience and allows us to visualize our impact among our target audiences.

Multivariate Analysis

Multivariate analysis is just one of the advanced statistical tools that we utilize to go beyond simple crosstabs and analyze data, seeking to find correlates between attitude and behavior. Through multivariate analysis, for example, we seek to define specific issue perceptions and candidate and party attributes that are salient and most importantly, correlate to voting or product selection decision. Read our case study to learn how multivariate regression analysis enabled Democrats to shift control of the Colorado State House in 2004 and the Ohio State House in 2008.

Internet-Based Surveys and Focus Groups

Internet-based research is the emerging medium in survey research and is clearly the wave of the future, particularly for reaching younger voters and highly-targeted segments of the population. Though not perfected, the Internet provides a cost-effective medium that we increasingly are using as an augment to traditional phone studies.  We utilize Internet-based research in several ways, from multi-modal surveys and Internet-only surveys to qualitative research and media testing.