CASE STUDY: Understanding the West

In 2000, in the eight Inner Mountain West states – Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming – Democrats held just 5 out of 28 Congressional seats, no Governors’ mansions, and won the electoral votes of just one state – New Mexico. Since that time Myers Research | Strategic Services has been working with a number of clients in these Western States to develop a unique understanding of the West and its people, and to bring about real change to the electoral landscape. Read More

Litigation Counseling

To help legal teams gain insight into prospective juror attitudes and issues, Myers Research | Strategic Services conducts both qualitative and quantitative research to assess the strengths and weaknesses of a case and existing community beliefs and opinions about a case, as well as to develop profiles of prospective jurors beyond preconceived or stereotypical demographic notions.

Though each project is unique, the goal of our litigation counseling services is to provide our clients with actionable information that gauges the strengths and weaknesses of their case; anticipates juror reaction to known facts and potential arguments; evaluates the strength and credibility of potential witnesses; and helps to frame a general thematic approach to the overall case presented.